Answers to the question whether or not Corporate Social Responsibility through sport constitutes a chance or is a delusion – is it a sole opportunistic approach or an innovative corporate strategy? Sport has mass and media appeal and can be, hence, become a strategic tool within a company’s CSR agenda.
Corporate wellness can be understood as an internal CSR activity. There is enough evidence that shows it is not just an investment, it is a strategic decision. The financial burden for companies due to increases in health cost can be traced to lifestyle changes resulting in obesity. A gym, however, isn’t enough. Learn how to establish a comprehensive system.
Workshops that target both non-profit organizations as well as corporate entities to understand that CSR can be mutually beneficial. While NGOs can learn to understand and speak business lingo, so might businesses realize the strategic benefits for their brand, towards their employees, and for other stakeholders.